Our 2o16 visiting designer Deborah Shmerler led an intensive workshop with Augie students and gave a design address to the campus and general public:
A brief glimpse into the workshop:
Dare to be naïve —Buckminster Fuller
INTRODUCTION In this workshop you will explore more about what makes Archetypes so important to our understanding of our selves, to others and to the way we intuit and process the world. Given we are designers, we will also discuss what the value of knowing more about Archetypes means for how we communicate ideas to others.
GOAL Your challenge will be to identify 2 primary archetypes for yourself and create 2 large-scale photos; one for each archetype.
SO, WHY ARCHETYPES? Understanding human nature is part of our job as designers, since we are tasked with communicating how a project, service or company fulfills both personal and universal needs, desires, power and intellect.
The gallery of images made by students during the 2 day workshop:
Work ethic and creative drive:
One of the most important outcomes as a professor at the hosting institution: the sheer inspiration, energy, and drive the students gained from the workshop. Often the guilt of papers or the pressure to memorize material or the avid social scene of college takes away from time spent making. The workshop left students sleepless because they were doing their design work and it led to pop up art shows made by and organized by students.
Special thanks to Deb for sharing her amazing talents as a designer, educator, creative director, and curios human being with our students and community.