Reformance

What happens when you take the tele out of television? This project experiments with fluid roles between the audience and artist.  Participants deliver (instead of passively receive) short lines from television, film, songs, books, etc.

 

 

In partnership with Ryan Woldruff, Reformance presented and performed at an academic conference sounds like this:

In 1967, Marshall McLuhan wrote about the “possibility of arranging the entire human environment as a work of art, as teaching machine designed to maximize perception and to make everyday learning a process of discovery” (68). This presentation weaves performance, narrative and media to reframe how the viewer engages ubiquitous media messages. We argue that instantaneous communication and real-time processing of data have altered contemporary concepts of sharing and authorship, creating fundamental shifts in how we experience time, space, and relationships. Pulling from performance theory, especially the early eighteenth century Japanese tradition of Kabuki, which fosters fluid roles between the audience and creator/performer, we hope to invoke autonomous participation by viewers and record their interpretations and performance of commonplace media messages that have been reframed, or “texturized,” in an effort to suggest that the viewer might, in fact, question those messages, rather than passively receive them.

Our presentation will have two parts: one part summary and one part documentary presentation of “Reformance” in action through various fieldsites prior to Nexus.

Reformance presented on a college campus sounds like this:

salonposter

 

or like this:

Reformance with spectacle. Our investigation explores the ludic possibilities of live narrative in spite of the Hawthorne Effect.

 

in other words….

This is our lab This is our lab This is our lab This is our lab This is our lab
We are seeking We are seeking We are seeking We are seeking
YOU
ongoing experiment  ongoing experiment  ongoing experiment  ongoing

ludic possibilities ludic possibilities ludic possibilities ludic possibilities

live live live live live live live live live live live live live live live live live live live
Music by Kevin Carton. Music by Kevin Carton. Music by Kevin Carton.
Music by Kevin Carton. Music by Kevin Carton. Music by Kevin Carton.
Music by Kevin Carton. Music by Kevin Carton. Music by Kevin Carton.

 

and looks a little something like this when presented by Vickie Phipps, Margaret France, Megan Havard, Ronda Phipps. Music by Kevin Carton :

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